Internationalizing a brand is always a challenge. For this project, developed for a traditional brand of Brazilian “pão de queijo” (cheese rolls), we designed a new brand presence for the product, from the naming process to packaging, a range of pieces for international fairs, and a brand book with guidelines for visual communication and tone of voice.

The brand launch process turned out very positive, starting in Florida and growing further to other 3 states in the first 12 months of operation, surpassing the main challenges for the introduction of the product.