In Goiânia, we took on the challenge of launching TIM LIVE (home internet access) . As a solution, we created projects for sponsoring sports events in some neighborhoods, renovating community spaces and creating a positive experience for the brand. In addition to the brand experience, we broadened the range by bringing the positivity up with the colors and visual guidelines of the provider in some public spaces. As a highlight, we organized the event Praia Ball, a sand footvolley competition for amateur athletes. It was structured in 3 stages, bringing the local audience closer and creating an excellent experience with the brand. On site, we organized the distribution of gifts for spectators and prizes for participants, as well as a client desk offering plans and SIM activation in real time.