Troller & FGR Urbanismo Rally
A cross branding between two clients in the portfolio (Troller and FGR) that created the first Troller rally in the Northern region, on one of FGR’s urbanization grounds. FGR, an incorporator and construction company from Goiânia, had launched horizontal apartment complexes and a resort by the River Guamá, surrounded by Amazonian nature.
Taking notice of this opportunity, our creative team contacted Troller and used the development grounds to build an obstacle rally track. The event resulted in the sale of 12 vehicles and lots in the Jardim Coimbra development (the first horizontal apartment complex to be launched) .